BRIDGING SUSTAINABILITY AND CONSUMER BEHAVIOUR

BRIDGING SUSTAINABILITY AND CONSUMER BEHAVIOUR

BRIDGING SUSTAINABILITY AND CONSUMER BEHAVIOUR

Malo

Malo

Malo

Malo is a concept brand created to bridge the gaps between fashion and sustainability

Malo is a concept brand created to bridge the gaps between fashion and sustainability

Role

ProDuct DESIGN, Market/USer Research

TEAM

Solo Project

TIMELINE

June 2024 - September 2024

Industry

FaShion/Sustainability

Why should one consider sustainability ?

Why should one consider sustainability ?

Why should one consider sustainability ?

Might be obvious , But I'm gonna explain anyways :P

Might be obvious , But I'm gonna explain anyways :P

The true cost of a T-shirt

The true cost of a T-shirt

It takes 2,700 Litres of water to make one Cotton T-Shirt

It takes 2,700 Litres of water to make one Cotton T-Shirt

It takes 2,700 Litres of water to make one Cotton T-Shirt

It takes 2,700 Litres of water to make one Cotton T-Shirt

For Perspective, that is enough to fill "30" Bathtubs

For Perspective, that is enough to fill "30" Bathtubs